Stella Advisory may be my business, but the name belongs to someone very special.

My mom always said that if she ever had grandchildren, she didn’t want to be called Grandma. She wanted to be called Stella.

The only grandchildren she was blessed with were pups, but somewhere along the way, Stella became more than her hypothetical grandmother name. It simply became her nickname.

She was Stella when she was being silly. Stella when she was opening a bottle of Kim Crawford. Stella when she was sharing the latest HOA gossip (where, naturally, she was proudly the president). Stella in all those little moments when she was completely, wonderfully herself.

And she was Stella through the hardest moments, too—facing cancer with extraordinary grace, strength, and grit until the very end.

So when it came time to name this new chapter of my life, there was really only one name that felt right.

Stella.

A NAME With a STORY

MY North STAR

My mom passed away before I had the chance to build this business, but I wanted her to be part of it.

Stella means star in Latin, and I like to think she's still mine—my north star, guiding me through this beautiful life and reminding me of the person I want to be along the way.

Building Stella Advisory has become deeply personal to me. It's something new that I'm nurturing, believing in, and watching grow.

My new baby, if you will.

And it only feels right that she gets to be part of this one, too.

HER LEGACY Lives HERE

My mom spent her career as a kindergarten teacher, but what she gave her students extended far beyond the classroom.

She poured so much of herself—and, quite literally, her own resources—into making sure her kids had what they needed. Her classroom was filled with books and supplies she purchased herself, but it rarely stopped there. Winter coats, backpacks, shoes, snacks—if one of her little ones needed something, she found a way to provide it.

She was especially thoughtful about the needs that weren't always spoken aloud. Some of her students didn't have reliable access to food over the weekends, and she knew that asking for help wasn't always easy. So she made sure there were backpacks filled with food to take home on Fridays and breakfast waiting when they returned on Monday morning.

She never needed recognition for any of it. She simply saw a need and did what she could to meet it.

That is the spirit I want to carry forward through Stella.

That's why Stella Advisory pledges 1% of profits to supporting teachers, classrooms, and schools.

Through clearing classroom wishlists, purchasing supplies, supporting educators who are spending their own money to care for their students, and responding to needs within school communities, my hope is to give teachers a little more capacity to do what they do best: show up for their kids.

As Stella grows, so will our ability to give.

It's one small way to continue the kind of quiet generosity my mom practiced every day—and to make sure a little bit of Stella keeps finding its way into classrooms.

FOR MOM. My Stella. MY NORTH STAR.

This business carries her name, but more importantly, I hope it carries a little of what she taught me: to lead with love, take care of people, find joy in the little things, and leave things a little better than you found them.

Every practice Stella helps grow allows her legacy to grow, too.

And I can't think of a more meaningful way to build this business.

With love and gratitude,

Ashley